One of the first things Sinek talks about is the lack of trust in corporate America. Through several examples of trusting teams and companies, the readers are slowly beginning to recognize that these few instances are extremely rare. The story that stands out most to me is his story of the pack. Sinek explains that when a herd is grazing and they are spread out and on their own, it is a lot more dangerous than if they were in a large group with their backs to each other, they are much safer.
Sinek calls this the "Circle of Safety." When everyone is protecting and watching each other, the predator has a lot harder time singling one out. I think this is the most important aspect of a company...Trust.
If a company wants its employees to be willing to put all of their time and resources into a company, they need to be given something in return. The employees should not have to fear that when business falls, their jobs will not hit the chopping block. Sinek tells the story of a company that makes its mission to support its employees. When the economy takes a hit the owner of the company finds a way to keep all of its employees and take suits elsewhere. A company should not have bosses or dictators, they need a leader.
And as Sinek explains it the beginning, one of the crucial jobs of a leader is making sure your followers are cared for before your own interests. And when lunch is served, the leaders will eat last.
Although I still have half of the book to get through, I highly recommend this book to anyone in a high position or a leader of some sort
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